I think the combination of our main product and my ancillary text was sucessful because I personally think the music video, digipack and magazine advert all flowed nicely together. When I found out we had to make two other products that helped promote the music video, I knew it was important for all the products to have consistency and flow together. So when I was making my digipack and magazine advert, I made sure I didn't forget the main product and that they did not contradict each other in any way. For example, when I was planning my digipack I was thinking of using the main signer of the cover. But then I thought this wouldn't be a good idea because the music video itself is not about image, but more about the music, so having a girl pose for the cover would contradict the main product.
The music video features teenage characters and their stories which most of our target audience (teenagers/young adults) can relate to, and generally, people like things that they can relate to because they feel like they are being represented in some way. I also think music video and lyrics that have real experiences (such as ' Runaway Love' and 'Firework') hit home to audiences so they're more likely to rememeber it. Generic music videos which have a non-conceptual narrative and pretty visuals, although nice to look at they can be forgetable to some.
For the front cover of the digipack, I used a multicoloured butterfly image infront of a plain black background. I decided to chose a butterfly specifically because butterflies symbolise change and new beginnings, which is what our track/music video is about. So, hopefully when people look at the digipack they can see what it symbolises instead of thinking it's just a pretty picture. I used a more fancy font for the name of the artist and a plainer font for the name of the album because the logo of the artist is essentially a brand logo, so it needs to stay the same all the time. Howver, the font of the album would be used throughout the promotion of this album only. The back cover of the digipack is the same image as the front of the digipack, but I mirrored it and blurred/pixelated the image even more. I though this would be kind of symbolic in a way because it shows how different people can see the same things from different prespectives. I also wanted to give it that 3D effect similar to the cover for ' Graduation' by Kanye West, which is why I mirrored the image.
When I was looking at other real magazine adverts for research, I came across a Kings of Leon advert which I really liked. What struck me was how simple but effective it was, and when I looked up their album it was exactly the same. With my magazine advert, I wanted to keep everything fairly simple aswell because the digipack itself was simple. I used a more colourful background colour this time, but i still kept the same exact butterfly logo and fonts so that audiences can recognise who the artist is straight away. So by the time they see the butterfly image again, it becomes instantly recognisable and memorable. I chose to use big, white text for the release date
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