This advertisement of Ashlee Simpson's ' I Am Me' album is quite moody, dark and gothic. The image of her shows her wearing a black tule dress, which goes with the rocky/gothic theme of her entire image. Also, she is wearing black eyeliner which goes the theme. So this shows they carefully thought about her image and made sure everything links to one another. The font for her name is a typical gothic font and the font for the album's name looks like someone's handwriting, which makes the album seem more personal. All the text is white which contrasts with everything else which is black. It says that when people buy her album, they will get a free necklace from Claire's. This appeals to Ashlee Simpson's target audience as the majority of them are teenage girls.
This advert also goes well the her music video for ' Boyfriend', which is also dark and moody. This shows that her management really thought about her image from the promotional posters to her music videos, and this basically proves that image is extremely important for pop artists.
Really nice textual analysis Barwaga. Good detail on the costumes, images, fonts and appeal to target audience.
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